Despite debuting a line of more accessible hermes belts to win back old customers and signing on Cara Delevingne to do a high-profile capsule assortment and campaign, Mulberry's fortunes nonetheless haven't turned all around. Earlier this week, the firm issued a profit warning to shareholders after a 17% decline in sales in the to begin with half of 2014, according to Women's Wear Day-to-day. Be careful of anyone who wants to attribute that to global strife or changing travel patterns, although; Mulberry's only got itself to blame.
In yesterday's New york Times, Vanessa Friedman enumerated the issues at Mulberry that we have been talking about here for a whilst. Despite the departure of disastrous CEO Bruno Guillon, who came to your brand from Hermes and, in his short tenure, jacked up all its rates and alienated well-liked creative director Emma Hill to the point of resignation, not substantially has changed. The organization has yet to name a new permanent CEO or creative director, whilst they do have Cara Delevingne on their payroll. leather handbags
