The Apple watch is one of the few wearables to woo the fashion industry, thanks in part, to it's clever hook up with brands like hermes birkin and Vogue; Apple whisked Anna Wintour and a select number of key fashion editors — including Telegraph Fashion Director, Lisa Armstrong — to the exclusive September 9 product launch in San Francisco, at a pivotal point during the spring/summer 2015 New York Fashion Week shows.
Intrigue grew as watch-bearing selfies flooded our Instagram stream from key sartorial influencers from Karl Lagerfeld to Beyoncé, who were quick to show off their 18-carat yellow gold (naturally) versions of their Apple arm candy. Meanwhile French designer Azzedine Alaia hosted a dinner in Paris in the watch's honour. hermes wallet Beautiful design has always been a hallmark of the Apple brand, so teaming up with a luxury label that knows a thing or two about creating wait-list-worthy leather goods was a clever move. Apple granted the French heritage house free reign to rebrand the face of the watch, and design three strap options (including a single loop strap from £270, a double loop strap from £420 and a wider cuff priced at £670) in its signature equine-style leather and brand colours Fauve (tan), Noir and Capucine (red).
