In 2013, Amanda Seyfried signed on as a single of Givenchy's celebrity faces, and she's since appeared in ad campaigns for the brand's perfume, apparel and hermes bag in excess of the last two years. (The Quite a few Bags of Amanda Seyfried from 2013 will present you with some idea of what her collection looked like pre-Givenchy contract.) It's obviously been a very satisfactory business relationship for both parties, as Amanda seldom carries anything but Givenchy, and, in turn, Givenchy continues to keep her well-employed with new fragrance campaigns.
The reality is, Amanda seems to be the best example of how this sort of partnership should work (through the brand's standpoint, at least): a non-model celebrity signs on to represent a big-name designer for significant bucks. The non-model celebrity then enjoys all manner of said big-name designer's products, gratis, as a bonus for a job effectively done. The non-model celebrity flaunts said products liberally when paparazzi are around, to the particular delight of said big-name designer. It all sounds like a win-win, but not all celebs are as willing to fall in line. hermes kelly bag
