In 2013, Amanda Seyfried signed on as a single of Givenchy's celebrity faces, and she's since appeared in ad campaigns for the brand's perfume, apparel and hermes bag in excess of the last two years. (The Quite a few Bags of Amanda Seyfried from 2013 will present you with some idea of what her collection looked like pre-Givenchy contract.) It's obviously been a very satisfactory business relationship for both parties, as Amanda seldom carries anything but Givenchy, and, in turn, Givenchy continues to keep her well-employed with new fragrance campaigns.
The reality is, Amanda seems to be the best example of how this sort of partnership should work (through the brand's standpoint, at least): a non-model celebrity signs on to represent a big-name designer for significant bucks. The non-model celebrity then enjoys all manner of said big-name designer's products, gratis, as a bonus for a job effectively done. The non-model celebrity flaunts said products liberally when paparazzi are around, to the particular delight of said big-name designer. It all sounds like a win-win, but not all celebs are as willing to fall in line. hermes kelly bag
Rihanna, for example, was enlisted by Dior to promote their brand new Dior Diorama inside a glorious, Secret Garden-themed Dior ad campaign last year, but, being Rihanna, she mostly carried whatever she wanted for quite a while before switching in excess of to almost nothing but Dioramas for several months.
By contrast, Amanda Seyfried has shown just about every Givenchy leather handbags that has come her way a fair amount of (very public) love. She's extremely partial to Givenchy's magnolia print, and she even carried one within the brand's comparatively inexpensive floral pouches to a film premiere. While seemingly just about every celeb in existence has hopped aboard the Givenchy Antigona bandwagon, Amanda doesn't carry as many of those absurdly popular bags as one might count on; believe it or not, so far as we can tell, she only owns two. In recent weeks, Amanda has favored her brand new bedazzled version of Givenchy's reinvented Pandora Box Bag.
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