The Apple watch is one of the few wearables to woo the fashion industry, thanks in part, to it's clever hook up with brands like hermes birkin and Vogue; Apple whisked Anna Wintour and a select number of key fashion editors — including Telegraph Fashion Director, Lisa Armstrong — to the exclusive September 9 product launch in San Francisco, at a pivotal point during the spring/summer 2015 New York Fashion Week shows.
Intrigue grew as watch-bearing selfies flooded our Instagram stream from key sartorial influencers from Karl Lagerfeld to Beyoncé, who were quick to show off their 18-carat yellow gold (naturally) versions of their Apple arm candy. Meanwhile French designer Azzedine Alaia hosted a dinner in Paris in the watch's honour. hermes wallet Beautiful design has always been a hallmark of the Apple brand, so teaming up with a luxury label that knows a thing or two about creating wait-list-worthy leather goods was a clever move. Apple granted the French heritage house free reign to rebrand the face of the watch, and design three strap options (including a single loop strap from £270, a double loop strap from £420 and a wider cuff priced at £670) in its signature equine-style leather and brand colours Fauve (tan), Noir and Capucine (red).
First launched last October, the womens wallets is keeping up with Spring trends by adding four bright new colourways to its repertoire: the classic Hermes Bleu Paon (green), Bleu Saphir (blue), Blanc (white) and Feu (orange) all go on sale on April 19. This year, the agenda-setting theme of the Met gallery's costume institute exhibition is: "Manus x Machina: Fashion in an Age of Technology." Does this hint that the smart watch is set to become the new 'it' bag?
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